2. Office of Paul Swagerman Portfolio 2009 2 / 16
Olympic Trade Mission
Book, DVD, 2008
Museum De Paviljoens,
Almere, NL
A DVD / Book combination
documenting the factories
along the ‘plastic river’ in
china.
The pragmatic, infographic-
fed design follows the Chi-
nese tradition of gold, black
and yellow; the small insert
pages document semi-pro-
paganda banners collected
around the travelled route
and function as a quiet
critique.
facts
print run: 1.000
size: 150 x 210 mm, 72 pages
Cardboard black DVD inlay
Swiss bound with red sew
8 tab pages, 2 fold-outs
Cover gold foil print
printing: Veenman Drukkers
3. Office of Paul Swagerman Portfolio 2009 3 / 16
Hierisplekzat.nl
Event, Map, Website
2008-2009
Gemeente Rotterdam
IJsselmonde, Villa Zebra, NL
Map, keycord and pro-
gramme for a project
exploring the qualities and
problems in Rotterdam IJs-
selmonde from the perspec-
tive of the youth.
facts
print run: 2.000
size: 150 x 210 mm
separate sticker sheet
printing: Rob Stolk
posters A0 copy
balloon: Ø180cm
with: Rutger Vos
4. Office of Paul Swagerman Portfolio 2009 4 / 16
Viewbook.com
Identity design, 2009
Viewbook, Rotterdam, NL
Viewbook.com is an online
service for presenting im-
ages in a very simple and el-
egant way. The logo is based
on the archetypical slide
with a rectangle inside, a
rounded corner outside. This
concept forms the basis of a
custom typeface, avoiding all
current web-trends.
The offline print advertise-
ments function as a gallery,
promoting existing works
of ‘users’, accompanied by a
small quote.
Viewbook.com
Interface icons design, 2009
Viewbook, Rotterdam, NL
5. Office of Paul Swagerman Portfolio 2009 5 / 16
IKEA Insight
Magazine supplement
concept, 2007
Inter IKEA Systems BV,
Delft, NL
Proposal (approved, not
produced) for internal maga-
zine ‘INSIGHT’ for IKEA. The
cover features an in-motion
picture of an IKEA store, with
the hole the cover seam-
lessly flows over into the
content.
6. Office of Paul Swagerman Portfolio 2009 6 / 16
Green Records
Record sleeves
2002 - 2009
Green, Hong Kong /
Amsterdam, NL
The covers of the GREEN
record series is based
on two ‘content’ layers; a
photographic and a text
layer. The text layer is about
the inspiration; a quote, a
statement about the current
status of the vinyl market,
a poetic phrase. The photo-
graphic layer is mainly based
on coincidental, unorganised
ceremonies, ‘nature’ and
urban life.
facts
print run: 2.000 each
size: 310 x 310 mm
printed on uncoated side,
spot uv layer
7. Office of Paul Swagerman Portfolio 2009 7 / 16
From a Deep Place
CD, LP, 2007
Technorient, Hong Kong
The title is taken quite liter-
ally in the visual design for
this album; different per-
spectives of layered ‘graphic
photography’ on line tracing
paper reveal a trip through
different landscapes. The
fundamental awful design
jewel box is exceeded by
materialising the inlays with
100% transparency.
facts
print run: 10.000
printed in Hong Kong
size: 120 x 120 mm, 24 pages
booklet, full colour picture
disc. printed on 80 grs line-
tracing paper.
The ‘from a deep place’ cover
was ‘cover of the month’ in
VICE magazine, #xx, 2007
8. Office of Paul Swagerman Portfolio 2009 8 / 16
From a Deep Place
Poster, 2007
facts
print run: 10
inkjet print
size: 1200 x 1800 mm
Liquid Space
Flyer, Poster
Studio Roosegaarde,
Rotterdam, NL
9. Office of Paul Swagerman Portfolio 2009 9 / 16
Levels
Flyers, 2003
Lonneke van Leth,
Arnhem, NL
5 fundamental emotions are
deconstructed and recon-
structed by an additional
printing layer.
facts
print run: 5 x 100
size: 105 x 148 mm
Miloco
Identity, Brochures, 2005
Miloco Recording Studios,
London, UK
As a renowned studio, the
identity is based on a trust-
worthy, classic approach,
combined with the arche-
typical communication of a
hotel.
10. Office of Paul Swagerman Portfolio 2009 10 / 16
Ripperton - Niwa
CD, LP, 2009
Raphael Ripperton,
Laussane, CH
(in production)
Photography and design.
Custom packaging.
Helenfrik.nl
Press Release
Helen Frik,
Amsterdam, NL
facts
print run: 100
laser print on pre-printed
offset sheets
size: 210 x 297 mm
unprinted cover
Remf: A Green Night
Green Records, 2006
The flyer depicts the fictional
flying routes of the DJ’s
playing that night. The more
frequent the DJ flies, the
thicker the lines. The flyer
has the size of a placemat,
giving it the connotation of a
usefull festival attribute
11. Office of Paul Swagerman Portfolio 2009 11 / 16
Sjekjeplek.nl
Poster
Beyond Leidsche Rijn, Melle
Smets, Utrecht, NL
This poster is based on
chewing gum on the pave-
ment, here presented as
clouds in the sky, containing
dreams and ides, layered
over the ‘VINEX’ location ‘De
Leidsche Rijn’
12. Office of Paul Swagerman Portfolio 2009 12 / 16
Sound Architecture
Record sleeves, 2004
An alternative numbering
system give the sleeve a new
function in a record collec-
tion.
facts
print run: 1.000 each
size: 310 x 310 mm
white screenprint
with: Jacco Kranenburg
13. Office of Paul Swagerman Portfolio 2009 13 / 16
Rejected
Label design, 2007 - 2009
14. Office of Paul Swagerman Portfolio 2009 14 / 16
Shapes of Sound
T-Shirt, 2003
Shapes of Sound
Flyers, 2003
With the upcoming printers
delivering within 4 days, it
becomes possible to reflect
on current affairs. By chang-
ing the name of ‘Shapes of
Sound’ a new title erupts for
the event itself.
Shapes of Sound
Projection, 2003
15. Office of Paul Swagerman Portfolio 2009 15 / 16
AKI Eindexamen fotografie
Book, 1999
AKI, Enschede
Future History
CD, 2003
Converse Fanzine
Magazine, 2002
16. Office of Paul Swagerman Portfolio 2009 16 / 16
Short CV
Paul C. Swagerman Profile Clients
Born 30.10.1978, Leeuwarden Working as a designer I’m faced with the Archis Publishers, Amsterdam, NL
The Netherlands fact that in the changing media landscape Helen Frik, Amsterdam, NL
we constantly handle and deal with infor- Green Records, Amsterdam, NL
www.paulswagerman.nl mation very differently. I get inspiration Villa Zebra, Rotterdam, NL
post@paulswagerman.nl from taking another close look at whatever Quooker, Ridderkerk, NL
it is i’m working on, how it is used now and Studio Roosegaarde, Rotterdam, NL
Home / Office how that is different to before. Simply put, Partizan Publik, Amsterdam, NL
Aelbrechtskade 112a I look at how we interact with the informa- CBK Apeldoorn, Apeldoorn, NL
3023 JD Rotterdam tion and what influences it. Aesthetics or Maas Architecten, Lochem, NL
making a ‘graphical’ statement alone is not Vlieger & Vandam, Rotterdam, NL
that interesting to me. For me, the sce- Roxbury Music, London, UK
Education nario people go through when they interact Viewbook B.V., Rotterdam, NL
AKI Akademie voor Beel- with information and their personal ways Beyond Utrecht, Utrecht, NL
dende Kunsten, Enschede of dealing with it, is what’s important. Melle Smets, Rotterdam, NL
Graphic design (specialisa- My aim is to reflect on the subject; what Lotte Stekelenburg, Rotterdam, NL
tion Information Design) is appropriate but surprising, and what
works well. Creating conjointly, in an
2000 - 2003 engaging process with the client is the
Default Office, Arnhem, NL essence of the working method, leading
to highly functional as well as meaningful
2003 - designs.
Office of Paul Swagerman
2008 -
Co-founder Viewbook BV
(parttime)
Grants
2004, Startstipendium, Fonds
BKVB, Amsterdam, NL
Publications
2007, Zoom In Zoom Out,
Victionary Publishers, Hong
Kong
2008, Color in Graphics, Mao-
mao publishers, Spain
2009, De Groene Amsterdam-
mer, #50. NL
